If we are to believe the movies, the ruthless tough guy always gets the girl. And didn't it seem that the bad boys at school always had the hottest babes? The best looking girls always seem to love the bad guys. Maybe because the best looking guys always became the bad guys? Everywhere we tend to see bad guys and nice girls. We see fools and meatheads with the girls of our fantasies. In the mall we see our flaxen haired goddesses with America's Most Wanted. Is it nature at work, is it us, what has gone awry?

Men are confused. We like to refer to stereotypes and work from them. Men are told that we need to be a hero and a tough guy. But then we are told we need to be in touch with our sensitive sides. Meanwhile the man down the street who treats his girlfriends like crap, never calls, is rude and disrespect appears to have a fan club developing. Life, my friends, can seem unfair. But let's look at what is going on with this scenario.

Interest. Bad guys are interesting, they do interesting things. They have strayed from the straight-and-narrow and have developed their own code of conduct. They do what they want. They go where they want. They answer to no one. They are, in other words, fascinating. Tow the line, do as you are told and inevitably you will be become dull. Mavericks are interesting, straight guys are not.

Bad guys are confident and self assured. They know what they're about and don't really care what others think. They are their own men and don't need others to prop them up. Bad guys don't have to be in shape, just look at James Galdofini from The Sopranos, who is immensely attractive despite his rotund appearance. Some can become almost caricaturesof themselves, but that doesn't make them any less attractive.

Plus bad guys are a challenge. We all love a challenge, and women may love a challenge even more than the boys. If something is a challenge, the end results must surely be worthwhile, right? The girls who go after bad guys want to find the pot of gold at the end of crazy rainbow. They will go to great lengths to solve their mysteries. And once they have them, once they've conquered the challenge, they don't want to let go. Plus it makes for an exciting rollercoaster ride because the bad guy could walk away at any moment. The greater the danger of loosing a bad guy, the greater the effort they'll put forth to keep them. And there may be a lesson there.

What do we have if we combine these facets? Power, strength of character, confidence, a maverick nature and an immensely interesting personality equals sexiness. That is exactly what the bad boy is, so it's no surprise that this type of guy often get the gal. It doesn't mean to say that we like them, and it doesn't mean it is fair or even a good thing, but raw attraction can be nature's way.

I am not in any way suggesting that we should all be Mr. Bad Guy. Not at all. What I am saying is that there are lessons to be learned here. What is attractive can be modified and added to our arsenal of dating weaponry. How you perceive yourself that matters the most. If you can increase your confidence levels, get your career on the right tracks, excel in what you do and be your own man within the confines of your working life, then you'll get that bad boy confidence. And that attitude will boost your attractiveness. You don't need to go around being bad, but you can be a bit more deliberate in your actions, a little less available and a little more enigmatic. This will boost your interest factor and again help in your attractiveness.

The modern dating game is highly complex and courting rituals can be a minefield. Go back to basics, analyze what is it that you think potential partners would like and think about how can you match of yourself to those qualities. Changing just a few small things could make the world of difference.